Privacy Policy

1. Introduction

Welcome to Goodlabs ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you upload your blood test lab reports to our portal and use our services. Goodlabs’ privacy and data security standards are informed by the HIPAA framework, and our compliance documentation can be viewed here: https://trust.delve.co/goodlabs.

Washington and Nevada consumers can visit our Consumer Health Privacy Policy for more information on how we process their health data.

2. Information We Collect

We may collect and process the following types of information:

Personal Information We Receive From You

• Account Information: Such as your name, email address, phone number, and other information that you provide when you register for an account or contact us.
• Health Information: This includes the lab reports and blood test results that you upload to our portal for analysis.
• User Content: Your prompts when you chat with our artificial intelligence (AI) tool and ask questions to get personalized explanations about your health.
• Preferences: Language, interests, and other feedback/preferences that you might express during your use of our services.
• Marketing Data: Choices regarding our newsletters, surveys, and other marketing displayed or provided to you, and preferred methods of receiving such promotional communication.
• Relationship Information: Details of your communications with us, complaints, and queries.

Personal Information Collected Automatically Through Your Use of Our Services

• Online Activity Data: Pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them.
• Device Information: Your device’s operating system type and version, manufacturer and model, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G), and general location information.

We use the following tools for automatic data collection

• Cookies: Cookies are pieces of information stored directly on the device that you are using and allow us to collect information such as browser type, time spent on our services, pages visited, language preferences, and other traffic data. We and our service providers may use the information for security purposes, to facilitate navigation, display targeted advertisements, display information more effectively, and conduct analytics. We do not currently respond to browser do-not-track signals. You can read more information about cookies at http://www.allaboutcookies.org/manage-cookies/index.html.
• Local Storage Technologies: These technologies provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• Pixel Tags: Also known as web beacons and clear GIFs, pixel tags may be used to, among other things, track the actions of users of our services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of our services and response rates.
• Conversions API (CAPI): We use the Conversions API to transfer signups and other website events directly from our web server to our advertising partners. This technology first captures the events on our website and then forwards them via a server-based solution to our advertising partners. The information collected by our advertising partners does not contain any information related to your health conditions, diagnosis, and test results.
• Session Replay: This tool records your interactions with our services, such as how you move throughout our website. In addition to the uses described below, this information helps us improve our services and identify and fix technical issues visitors may be having with our services. We do not share any data we collect through session replay tools with advertising partners.

Other Sources From Which We Collect Personal Information

• Social Media: Information we collect from social media sites may include details such as social media account ID and other public social media profile information.
• Other Third Parties: We may collect information from third-party sources such as publicly available databases.

3. How We Use Your Information

We use your information for various purposes, including:

• Providing and Improving Our Service: To analyze your lab reports and provide personalized insights, maintain and enhance our platform, and develop new features.
• Communication: To send you updates, notifications, and other relevant information regarding your account and our services. We may contact you for customer support or to inform you of changes to our policies. We may also contact you to market new products or services that we think you may be interested in.
• Marketing: We may use personal information to send you our newsletters, publications, updates, and invitations that we think may be of interest to you.
• Targeted Advertising: We may engage advertising partners, including third-party advertising companies and social media companies, to display ads to you on other websites and online services. These companies may use cookies and similar technologies to collect information about your interaction over time across our services, our communications, and other online services, and use that information to serve online ads that they think will interest you. We may also share information about our users with these companies to facilitate interest-based advertising to our or similar users on other online platforms.
• Relationship Building and Engagement: We may use personal information to respond to any posts on our social media pages and to conduct other user relationship building activities.
• Research and Development: To improve our understanding of user needs and preferences, which helps us improve the quality and functionality of our service.
• Aggregation and/or Anonymization: We may anonymize and aggregate personal information that does not identify you or another individual and use and share such data for our own business purposes.
• Compliance and Security: For compliance with legal obligations, to protect our rights and property, and for the security of our systems and data.

4. How We Share Your Information

We may share your information with:

• Our Users: We release your labs results to you when you sign up for blood work through a Goodlabs account.
• Service Providers: Trusted third-party vendors who perform functions on our behalf (e.g., hosting, data analysis). We have Zero Data Retention agreements with the Artificial intelligence subprocessors we use.
• Advertising Partners: We engage third party advertising companies, including for the interest-based advertising purposes described above, which may collect information on our services through cookies and other automated technologies. The information collected by our advertising partners does not contain any information related to your health conditions, diagnosis, and test results.
• Third-Party Providers: With your consent, we may refer you to and share your information, including your lab results, with third-party telemedicine providers.
• Legal and Regulatory Authorities: If required by law, regulation, or legal process, we may disclose your information to the appropriate authorities.
• Professional Advisors: Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
• Business Transfers: In connection with any merger, sale of assets, financing, or acquisition of all or a portion of our business, your information may be transferred as part of that transaction. In such cases, we will provide notice before your information is transferred and becomes subject to a different privacy policy.

5. Data Security

We employ a number of physical, technical, and administrative safeguards designed to protect the personal information we collect. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee the security of personal information.

6. Data Retention

We will retain your personal information to fulfill the purposes for which it was collected or as required by applicable laws or regulations.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access and Correction: You can access and update your account information at any time by logging into your account.
• Deletion: You may request that we delete your personal information, subject to legal or regulatory requirements.
• New York and New Jersey Residents: You have the right under your respective state patient billing laws to request an itemized price list from us for your laboratory tests.

To exercise these rights, please contact us using the contact information provided below. We will respond to your request in accordance with applicable law.

8. Marketing Choices

You have choices regarding marketing-related communications. If you no longer want to receive marketing-related communications from us on a going-forward basis, you may opt-out by following the unsubscribe instructions in any such message or by contacting us by email at support@goodlabs.com.

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing from us, we may still send you important administrative messages, from which you cannot opt out.

9. Children's Privacy

Our service is not directed to children under the age of 13 (or under the age required by your jurisdiction). We do not knowingly collect personal information from children. If we learn that we have collected information from a child without parental consent, we will take steps to delete that information as soon as possible.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes to this Privacy Policy, we will notify you.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Your Privacy Choices

You can review and update your cookie choices at any time.