Blood Center Partnerships
Your donor base ages every year. Ours doesn't.
GoodLabs brings health-conscious 18–40 year olds to your center. You pay $30 per completed donation. We handle everything else.
Every month without Goodlabs, your 18–40 donor pool shrinks a little more. That gap doesn't close on its own.
Zero additional chair time. Tubes drawn from the diversion pouch during your standard donation.
$30
Per Donation
$0
Upfront Investment
6–8 Wks
First Call to First Donor
Vitalant Pilot · San Francisco · Live Since August 2025
Before: 2 donors per day
→
After: 10 donors per day
80%
Net New Donors
76%
Ages 18–40
5×
Volume Increase
86
NPS — higher than most U.S. hospital systems
"Convenient, quick, and reliable results. I feel good about donating and getting health metrics."
— Vitalant Donor
"Great opportunity to donate blood and learn about your health. The price is right."
— Vitalant Donor
Goodlabs is live at Vitalant, one of the largest independent blood suppliers in the US. We're expanding to 15+ centers by end of 2026. Blood centers that move first in their market own this donor segment before competitors do.
The industry spends $70–120 to acquire one new young donor.
Here's what Goodlabs charges.
Digital advertising + incentives
$70–100
Mobile blood drives
$80–120
Traditional recruitment
$60–90
Goodlabs (all-inclusive)
$30
$30. Only when they donate. Nothing before.
A completed donation = a unit collected and processed at your center. No partial credit. Nothing counts until the donation is done. Industry cost benchmarks sourced from a 20+ year blood banking industry veteran.
No upfront investment. No retainers. No minimums. You succeed when we succeed.
Your workflow doesn't change. Here's how we fit in.
Donors check in at your front desk as usual. Phlebotomists follow standard collection protocol. The Goodlabs tubes come from the diversion pouch — same draw, same chair time. Your donor management system stays exactly as it is. We never touch it.
Goodlabs handles
Donor marketing and acquisition — we find them, you receive them
All equipment: kiosk, centrifuge, label printer, requisition printer — shipped, set up, maintained by us
Lab processing via CLIA-Certified Lab Partner
Results delivered to donors via app, 4–6 business days
24/7 telemedicine for critical values — your staff is never contacted about medical results
SOC 2 Type II · HIPAA compliant · FDA-approved incentive structure
You provide
WiFi access for the kiosk
~3 sq ft of floor space
One designated point of contact
~30–45 minutes of additional staff time per day
Your standard donation workflow stays exactly as it is. We fit into it — not the other way around.
Common questions.
Will this slow down our donation flow?
No. The Goodlabs tubes are drawn from the diversion pouch at the same time as your pilot tubes — one stick, same chair time, no delays. Donors don't experience anything different from a standard donation.
What happens when a lab result comes back critical?
Goodlabs' telemedicine team contacts the donor within 15 minutes, 24 hours a day. They handle up to three contact attempts following HIPAA-compliant protocols. Your staff is never involved. You won't see the result, and you won't get a call.
What donor data does Goodlabs collect?
We collect name, date of birth, email, phone, panel selection, and lab results. That's it. We never access your donor management system, donation history, deferral records, insurance information, or social security numbers.
More questions? That's what the call is for. 30 minutes, no RFP, no IT involvement required. If it's not a fit, you'll know by the end.
Book a Discovery Call.
30 minutes. We'll walk through your center's situation and whether Goodlabs is a fit. No RFP. No IT involvement. No commitment.
If it's not a fit, you'll know by the end of the call.
Share with your team before the call → Download the implementation overview